Performance

The Ford F-150 has never been known to be lackluster. As a matter of fact, this pickup truck delivers so much power that you'll easily become the hardest worker in any room. Even when it comes to what's under the hood, you have the power of choice. The F-150 offers up to four powertrain options, letting you command the perfect amount of power for your driving lifestyle.

What can it do? A lot. The F-150 has a maximum hauling capacity of up to 13,500 pounds, giving you the confidence you need to tackle anything that comes your way. Take a look at the various engine options and plot a course to freedom.

• 2.7-liter EcoBoost^® V6 - Offers 325 horsepower and 400 pound-feet of torque
• 5.0-liter TI-VCT V8 - Offers 400 horsepower and 410 pound-feet of torque
• 3.5-liter Powerboost™ Full Hybrid V6 - Offers 430 horsepower and 570 pound-feet of torque
• 3.5-liter EcoBoost^® V6 - Offers 400 horsepower and 500 pound-feet of torque

Technology

When it comes to innovation, you can't go wrong with the Ford F-150. This remarkable pickup truck is powerful in its own right, and when it comes to the tech that you can enjoy, you'll be jumping up and down on your seat. From our impressive infotainment technology to a bit of hands-free driving, you can get it all when you choose the 2024 F-150.

Our SYNC^® technology powers your infotainment experience. This incredible system promises to give you a stellar time on the roads, bringing you more of what you love one mile at a time. Paired with our available wireless smartphone connectivity via Apple CarPlay^® and Android Auto™, you can easily connect to your device, bringing your favorite tunes along for the ride.

Welcome to a better way to travel now that our BlueCruise Hands-Free Highway Driving Assist has made its presence known. Let go of the wheel and let this system program help you easily navigate the roads. BlueCruise Hands-Free Highway Driving Assist offers support on 97% of controlled-access North American highways. Connect with those you love while enjoying a hands-off approach to exploring in the new 2024 F-150.

Design

The 2024 F-150 is Built Ford Tough^®. It's true, and we know how to prove it. This vehicle was designed from the ground up to deliver the power and foundation you deserve. It has a high-strength military-grade aluminum-alloy body and a high-strength steel frame, which keeps you safe and productive in a reliable vehicle you can always count on.

When you're ready for what lies ahead, take a trip to Bill Dobson Ford. There are so many incredible 2024 F-150 models that choosing the right one can be fun yet challenging. Fortunately, we're here to make it easier with highlights from each model.